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How to define the target market of your Eyelash studio?

How to define the target market of your Eyelash studio?

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Starting from your target market, this market is much broader than your ideal customer profile, but still accurate enough to create a specific group of people with common interests and possibilities.

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Answer the following questions:

  • Are your target customers male or female?
  • Age group: You don’t need to be too specific here. However, it may be helpful to know the age of your customers or their generation.
  • Location: Where do your customers live/work?
  • Life stage: Could your client be single? Married or living with a partner? students? parents? retiree?
  • Income and priorities: Are they saving money? High-end people?

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How you begin to convey your marketing message depends on the target audience of your service. Determine who your target market and ideal customer are as early as possible. The more clearly you define your target group, the better you will understand how and where to reach the best customers.

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After understanding your target market and ideal customers, you can plan your marketing and even services and pricing according to the types of customers you want to attract. The most important thing is-you will be able to send your information and work directly to the people you want to contact, filtering out everyone else: in this way, you can save money and precious time.

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