SEVEN Ways to Boost Your Lashes Business
There’s never been a more exciting time to launch a career as Mink Eyelash artist! More consumers have been turning to mink lashes to give their lashes a full, voluminous look without the hassle and mess that can come with mascara.
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According to a report from Market Research Future, the market for MINK LASHES is currently experiencing a boom, with the industry poised to be worth more than $1.8 billion by the end of 2024. And the COVID-19 pandemic hasn’t slowed that growth down. Research suggests that COVID-9 may have boosted the popularity of eyelash business, with more women choosing to go without makeup and focus their attention on the one feature that’s visible above a face mask – the eyes.
If you’re looking to begin an eyelash business career, you’ve come to the right place! In addition to providing customers with eyelash applications, we also provide a comprehensive offering through givenchy lashes to help launch the eyelash business.we have several tips if you’re looking to break into the industry, including:
- Find the right training
- Build your brand
- Establish your online presence
- Use a client management system
- Create a client maintenance game plan
- Understand how to handle problem clients
- Seek out support
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Read on to learn more about our tips to build your Eyelash Business into a fabulous one!
1.Find the right training
Depending on where you live, it might not be necessary for you to undergo specific training to offer eyelash services. While many states require an esthetician or cosmetology license to work as a lash artist, individual eyelash extension training courses aren’t always necessary. So why go through the trouble of training if it’s not legally required?
First and foremost, it gives your clients proof that you have the skills to offer the services they’re looking for. Clients may ask if you have certification or training on eyelash extension application, and after undergoing a training course, your answer can be an enthusiastic “yes!” That way, your clients will know that they’ll leave their appointment with a gorgeous, expertly-applied set of eyelash extensions.
Training is also a good idea because of how fast lash extensions are growing in popularity! If you already work in the beauty industry, now is a fantastic time to go through an eyelash extension training course to boost your skills and offer your clients a new way to get glam when they visit your studio.
Finally, we’ll keep it real – eyelash extensions can be difficult to apply! You’re working with a long-lasting adhesive and clients who may blink or move their eyes while you’re trying to apply the extensions. There’s little room for mistakes! Because of that, we recommend a solid eyelash extension training course to give you the practice you need to perfect your skills before working on real clients. Our eyelash extension training courses not only help you learn the art of extensions but also set you up for success in your eyelash extension career with business advice and support!
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2.Build your brand
So you’ve gone through lash extension training – now what? It’s hard to build a business without establishing your brand. Before you launch into taking clients, spend some time thinking about how you want to brand your business and appeal to clients.
One of the first steps to building your brand as a lash boss is considering your “uniform.” Of course, there aren’t uniform rules for lash artists like there are for other industries, but it’s still important to show clients your professionality with clean, consistent attire.
Many lash artists opt for scrubs because of their wide range of colors and patterns and how comfortable they are. Another option is to order shirts with your business’s name and logo that you can wear throughout the week. No matter what you choose, the goal here is to portray a professional appearance that will show your clients you know what you’re doing.
When it comes to branding, appearance doesn’t just apply to what you’re wearing – having printed materials designed and ready to hand out to clients goes a long way in making your business more professional! Consider creating a logo and printing business cards to hand out to potential clients, a sheet of aftercare instructions for clients to take with them after an appointment, or a brochure of your services. And you don’t need to be an expert graphic designer to get started, either!
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3.Establish your online presence
Now more than ever, potential clients are likely to find or research your business using the internet, so it’s essential to have an online presence built out and ready for them to discover! Beginning to build your eyelash extension career via the internet is as easy as establishing social media profiles on sites like Facebook, Instagram, and Twitter. Want to take it a step further? You can also create a website for your lash business with an easy-to-use platform like WordPress, Wix, or Squarespace.
So you’ve created your online accounts – now what? It’s time to start posting! Keep it simple to start with posts or an About Me section that explains who you are and what sets you apart from other lash artists! Our Beauty Diary blog has great ideas for how to build up your social media accounts including client before and after photos, tips for retention, new products or services you’re offering, promotions, and even the occasional meme!
If you’re active online as part of your online business, you may eventually come across a negative review from a client on your socials or a review website like Google or Yelp. Don’t take these personally! If you choose to respond, it’s vital to remember to stay professional. Apologize for what the client claims to have experienced and suggest fixing the situation offline with a phone call. A negative review might also call your attention to a part of your business that you can improve on, so keep that in mind!
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4.Use a client management system
Here comes that magic word again – professionality! Lash artists with fewer clients may feel like they can handle scheduling appointments via call or text, but as you build your eyelash extension career, manual booking will become more difficult. Difficulties in scheduling can eventually result in mistakes that can disappoint clients and hurt your reputation.
Look into using a client management system or booking app to not only make it easier for you to manage your appointments but easier for clients to schedule them as well! A client may be more likely to visit your lash business if they can set up an appointment with just a few clicks instead of making a phone call. Depending on what booking app you choose, it may also be able to store client and payment information so you can stay on top of all aspects of your business.
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5.Create a client maintenance game plan
Your work as a lash artist doesn’t end once the extensions are applied! One of the biggest challenges facing lash bosses is bad retention, or how long the lash extensions last. Good retention can be the difference between a happy client coming back for a fill, or an unhappy client thinking she’s coming in for a fill only to be told she needs a new full set. It’s crucial to help your clients understand the importance of aftercare in ensuring their extensions stay as beautiful as possible, for as long as possible.
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First, walk each client through the importance of aftercare, keeping their lashes clean, and not doing anything that could damage their extensions (rubbing their eyes a lot, using oil-based cleansers, sleeping face down, etc. It’s a good idea to have printed aftercare instructions that they can take home with them (another chance at showing off that cute branding!), so they don’t forget anything essential.
You can also help boost your clients’ lash retention by giving them a kit with the tools they need to keep their lashes clean. A basic kit should include shampoo, a soft-bristled brush, and a mascara wand, but you can customize yours and truly appeal to clients with bonus goodies like lip masks, face masks, bath bombs, pens, candy, and more. These kits are your chance to show your clients how much you value them and the money they’re spending on your services!
If you don’t have the time to build your own lash kits, you can also buy them online, but we suggest researching the kits available beforehand to make sure you’re getting quality products.
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No business can make every customer happy. No matter how much hard work you put in to understanding a clients’ wishes and applying the extensions, they still may end up unhappy with the final result.
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Our most important tip for handling – and potentially avoiding – unhappy clients is communication. Talk to them beforehand about what style they’re looking for, and don’t be afraid to give suggestions if the style they have in mind or brought in in a photo won’t flatter their eye or face shape! They may choose not to follow your suggestions, but you at least tried to steer the appointment in a positive direction.
If clients are unhappy with their Eyelash Extensions, you have options for altering the set, including lightly trimming them or adding longer extensions. You can see our suggestions for alterations in this Beauty Diary post.
No matter how well you communicate, apply the extensions, and make alterations, guess what? It’s still possible that a client will leave unhappy. And that’s ok! Learn from your experience, keep a positive attitude, focus on providing stellar customer service, and most importantly, don’t take it personally! A client worth keeping will appreciate all of the work you put in to meet their needs.
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7.Seek out support
No matter what stage you’re at in your eyelash extension career, there’s never a wrong time to ask for advice or support to give your business an extra boost. If you’re interested in taking your lash business to the next level, check out givenchy lashes for more useful blog and mentorship information.
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