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What is the best retail price for Mink Eyelashes?

What is the best retail price for Mink Eyelashes?

Is it appropriate to sell mink eyelashes for $24?

Lilly Lashes selling mink eyelashes strategy can improve your reference
If your eyelashes are handmade, and High-Quality Mink Eyelashes come from the Best Eyelash Suppliers, yes, this is a good price.

If someone asks me, “What is the hottest personal brand business right now?”, there is no doubt that it must be Mink lashes.

If you create your own eyelash brand and get products from a supplier, then you will want to know how to price your products.

Brands like Lilly Eyelashes use higher quality eyelashes, so they can sell them at higher retail prices.


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If your eyelashes are of average quality, they can only be sold at a lower profit price.

So, you will have questions, how much should my product be priced?

It depends on the total cost of our products and brand positioning.

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First of all, we cannot do business at a loss, so our sales price cannot be lower than our total cost.
The total cost includes the cost of ours Mink Eyelashes, the cost of Custom Packaging for the Eyelashes, and the cost of shipping.

For example, if you buy high-quality eyelashes at a cost price of $7 per pair, the packaging cost is $2 each, and the shipping cost is $3 per customer, then the total cost is $12. Your eyelashes must be sold for more than $12.

If you set a price of $24 for the product, then the profit per eyelash is $12. If you set a price of $19.8 for the product, then for every eyelash sold, your profit is $7.8.

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You can develop pricing strategies for your products based on your product positioning and competitors’ pricing and the development of trends.
If you get the latest product on the market and your competitors don’t have it for a short time, you can set a higher price for them. For example, the initial retail price of Lilly Mink eyelashes was $35 per pair, but as competitors developed, they had to lower the retail price of eyelashes.

Lilly Lashes’ mink eyelashes are priced at US$24 due to its strong marketing capabilities and huge advertising investment. If your marketing is great, then $23 and $24 are a good price for your eyelashes.

If you have just started your eyelash business, then we can set a competitive price for the product through a limited time discount. For example, if you set a price of $24 for your eyelashes, but a limited time discount of $19.8, then your discount on the same product is more attractive, which can help you start your eyelash business. If you are just starting your eyelash business, $19.8 is a good price for high-quality eyelashes.

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Seeing this, you should have an understanding of the retail price of your product. Let’s summarize:

  • 1. Develop a price strategy based on your cost.
  • 2. Develop a price strategy based on your competitors.
  • 3. Develop a price strategy based on your product positioning.
  • 4. Develop price strategies based on trends.

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Givenchylashes focuses on cultivating Lashes manufacturers and independent eyelash brands, I hope you can get help in this article!

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Givenchylashes has a professional Mink Eyelash design team and a professional Mink Eyelash Supplier. Our 3D Mink Eyelashes and 16mm-25mm mink eyelashes are of high quality and are well received by consumers around the world. The magical Givenchylashes will bring you wealth and happiness!

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Contact Givenchylashes to order your first eyelashes!

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